Originally from Philadelphia and a graduate of the University of Pittsburgh, Steve Lerch has spent the last 6 years at Google helping businesses of all size better understand and utilize digital as a source of insights and a means for communication. After 4 years in Google’s headquarters in Mountain View California, Steve relocated to Washington, DC where he has spent the last 2 years helping agriculture groups like the American Egg Board, Avocados From Mexico, and Florida Citrus drive more impactful results using Google advertising solutions.
The digital world has changed every aspect of our lives, from the way we consume media to the way we connect with others. Most importantly, it creates the greatest system for two-way communication with consumers that has ever existed. Never before has it been this easy to understand the needs, wants, and habits of your target audience, nor has it been this simple to deliver the exact message you want, to the exact right people, at the exact right time.
During this session, you’ll learn the top trends that Google is watching across categories like food, health, and family. We’ll use signals like search trends and video watch times across Google and YouTube to understand the information consumers want, and the formats in which they want to receive it.
Lastly, we’ll discuss how platforms like YouTube can allow advertisers in the dairy industry to take advantage of these trends with the most impactful communication and marketing strategies possible.