Chris Parker

Biography

Chris Parker works with companies around the world to embrace digital opportunities in the age of the customer. His focus is primarily in the financial services sector, where digital engagement has transformed the relationship between an organisation and it’s customers. Building on his experience in Corporate Strategy and IT leadership roles, he confronts management teams with the new realities of the disruption economy. Chris is a certified Customer Experience expert, a member of the ‘Global CX Panel’ of advisors and is co-founder of the local customer experience leadership events called ‘CEX in the City’.

 

Abstract

Dare to Dairy in the Age of Experiences

Experiences are the new marketing.  Traditional push campaigns become less effective as consumers are expecting and demanding memorable and engaging experiences from their preferred brands.  Using the ‘Progression of Economic Value’ model of Pine and Gilmore, various examples of Brand and Generic Marketing have been reviewed from the perspective of experiences.  Have your campaigns inspired and engaged consumers to dare to dairy?


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